How to price gym memberships: monthly, quarterly, half-yearly and yearly
A good price list covers your costs, rewards members who commit for longer and is simple enough to explain at the desk in one breath. Here is how to build one.
Updated · 7 min read
In short
- Work out what one member costs you each month before you look at the gym down the road.
- Offer four plans at most: monthly, quarterly, half-yearly and yearly, each a little cheaper per month than the one before.
- Keep the yearly plan's monthly price above your break-even, however good the offer looks.